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The Huffington Write-up’s talent at applying these techniques to improve readership and income was one of the strategies it built alone worthy of $315 million to AOL, which acquired it this week.
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Their standard methods include such things as filling content articles with keywords and phrases that people may well search for, crafting teaser headlines that men and women are not able to assistance but click and like copious hyperlinks to other stories on precisely the same web site.
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“HuffPo went from currently being really focused on strategies that a great deal of information businesses didn’t like, Nevertheless they’ve began producing income, created up an viewers, and now they’re moving into more advanced territory,” he mentioned.
But as newspapers, Publications, weblogs and on-line-only news internet sites significantly compete for visitors, They can be rendering it more of a priority than ever before and adopting new tactics, like seeking to maximize pass-alongs on social networks.